Cobalia pairs SaaS founders with up to five vetted, performance-based marketers. You define the comp, you set the bar — and you replace anyone not moving your numbers.
A two-sided market
Founders need pipeline they don't have to babysit. Marketers need products they didn't have to build. We close the gap — with rules the founder writes.
For SaaS founders
01 / 02Fill out one structured brief. Pick your compensation model, your performance bar, and your ICP. Up to five marketers compete for the slots — anyone underperforming rotates out.
For marketers
Read the founder's brief, decide if it's worth your time, go to work. If you're rotated out later, your old links keep paying.
Old links
Survive swaps
Rotated marketers keep earning on customers they brought in.
Marketer signup
Free
No contracts, no minimums, no application fee.
How it works
No retainers, no proposal calls, no “synergy.” A clean loop between people who build and people who sell — on terms the founder writes.
ICP, best-fit and bad-fit buyers, proof assets, compensation model, and performance bar — all in one structured form. Up to 5 slots open per product.
Founder-first rules end-to-end
Marketers read the brief, decide if it's worth their time, and start selling. With only 5 slots per product the people in them actually pay attention.
Max 5 marketers per product
Founders set the bar — sales per quarter, MQLs, whatever they want. Underperformers rotate out and get replaced from the waitlist. Their old affiliate links keep paying on customers they brought in.
Old links survive after a swap
FAQ
Some answers are honestly “still being decided.” We'll tell you which.
Don't see your question? Send us a message
We're onboarding founding partners now and aim to open marketer slots in Q3 2026. Waitlist signups get access in priority order — earliest signups get first pick of listings.
However the founder wants. Revenue share, flat fee per sale, equity, hybrid — the founder picks the model in their brief and the marketer decides whether it's worth their time. We don't lock you into a single structure.
Scarcity, fit, and accountability. With only five slots per product the marketers in them actually pay attention to that product instead of treating it as one of a thousand affiliate links. Founders get focused effort, not a firehose.
The founder sets the performance bar in their brief — sales per quarter, MQLs, whatever they choose. Anyone who misses it rotates out and gets replaced from the waitlist. Their old affiliate links stay live so they keep earning on customers they already brought in.
Still being decided. We'll publish the take rate before launch — and onboarding founding partners now means you'll know the number before you commit.
Currently leaning toward an open marketplace where marketers do the filtering — the founder's brief is structured enough that it's clear which products are serious. This is one of the things we may revisit based on what we see in the early cohort.
Open question. Recurring aligns the marketer with retention; one-time is simpler. We'll likely let founders pick — same philosophy as the rest of compensation.
Contact
Questions about how Cobalia works, partnership ideas, or just want to say hi — we read every message.
Or chat with us on Reddit: /u/isabasu
Stay in the loop
One short email when founder onboarding opens. Another when marketer slots go live. That's it. No drip campaigns, no “ultimate guides.”
Confirmed
Max 5 marketers per product
Real attention, not a firehose.
Confirmed
You pick the compensation
Rev share, flat fee, equity — founder's call.
Confirmed
You set the performance bar
Whatever metric matters to you.
Confirmed
Performance-based rotation
Underperformers swap out from the waitlist.
Confirmed
Founder writes the brief
ICP, proof assets, red flags. Marketers self-select.
Confirmed
Old affiliate links survive
Rotated marketers keep earning on past customers.
Still TBD
Take rate
Still being decided. Will be published before launch.
Still TBD
Recurring vs one-time commission
Open question. Likely founder's call.